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Lagerfeld to Launch Book-inspired Fragrance

The fragrance will be sold encased within a hard-cover book entitled Paper Passion.

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By: Jamie Matusow

Editor-in-Chief

Karl Lagerfeld has partnered with his publisher Steidl to create a perfume inspired by the smell of books called Paper Passion, according to Focus, a weekly German newspaper.A well-known bibliophile, Lagerfeld confesses that he cannot refrain from adding to his collection of over 300,000 books. His passion has even pushed him to be the owner of a bookstore and a publishing house in Paris.

Paper Passion was created by Berlin-based perfumer Geza Schön who is known for his experimental streak. Steidl reportedly sent him both printed and unprinted paper to help him capture the idea of a perfume inspired by books. Schön has already revealed that Paper Passion contains a fatty nuance.

The fragrance will be sold encased within a hard-cover book entitled Paper Passion. The creators see the packaging concept as a throwback to the times when British aristocrats liked to hide their whiskey in hollowed books.

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